Since the earlier times, the companies have practiced bringing changes in way they work. It is important for them to constantly change their structure of management in order to match the flow of developing environment. Nothing is permanent is what they perceived and working upon. But, in order to bring a change, these three phases need to undergone.
Phase 1: Belief
If you need people to understand then the brand should portrait itself clearly in front of them. The light of confidence should prevail in order to make people believe in the company and its future.
Phase 2: Inspiration
Adaptation to change is difficult. People are reluctant to change their mindsets or habits frequently. Therefore, clear evidence in support of the brand should be communicated to them in order to help them adapt to changes easily.
Phase 3: Organizational Transformation
It doesn’t matter how inspiring it may be, no brand strategy designed to lead a company to a new future can succeed without organizational transformation. Only by using the power of the brand to drive organizational transformation companies can create a strategic alignment of culture, talent, resources, processes, and systems that can make them better ready to face the competitive challenges in the Age of Acceleration.